I was so impressed when I attended the GA workshop on producing mobile video content, that I decided to sign up for the Copywriting for Tech workshop. I’ve often been asked to write technical copy for marketing purposes, so I thought it was about time to learn more about it!
I’ve been surprised to find that there are some people who think that writing is just writing, but that’s really not the case! Copywriting is an entirely different type of writing style compared to technical writing. Copywriting needs to be snappy, create intrigue and grab attention. It needs to descriptive enough to sell an idea to someone. I’ve always tried to steer clear of technical copywriting because it’s not something I’ve had a lot of experience with, so when this workshop came up at the GA, I thought it was a good opportunity to learn about how to do it.
Justin Li, product marketer for Google, was the instructor for the workshop. The workshop was very hands-on, which I really enjoyed. You had to think and write copy throughout. The worksheets we were given to practice on were great, there were different scenarios you could work on to get you thinking about how to write copy for a fictitious app, product or service.
I learnt about techniques for creating names using synonyms, associated words and invented words. Creating taglines, writing simple sentences and creating ad headlines. At the end of the workshop we then used all these techniques to write a video script for our fictitious app.
After the workshop, I decided to create a fictitious ad for the fictitious app! I thought it would be a good addition to my portfolio. You can view the video below and you can also view details on how I created this via the FindingFido page in my portfolio.
If you want to find out more about the workshops run at the General Assembly, visit the website https://generalassemb.ly